Definitely a unique gift that has not gone unnoticed, the marketing and promotions skills of The
Malone Project can be seen around the nation. The idea to continue the family legacy in gospel
quartet was intended to keep the grandchildren of the late Deacon Henry Malone bonded to
their teachings and upbringing to be helpers to one another and go beyond all measures to
extend the gift God gave you.
Michigan born and Alabama raised, Founder and CEO Ericka Malone exemplifies no doubt in
what her grandfather taught her about ministry. Ty Ty, as he affectionately called her, “If you
put something in it, you will get something out of it”.
Born 1973 in Southfield, MI to Barbara Malone, God created the plan way back then that Ericka
would set the precedence in marketing and sharing ministries around the world. Hailing from the
Gulf Coast of Mobile, AL with a strong Christian foundation, Ericka experienced first hand the
passion and anointing in gospel music ministry.
When asked what inspires her, Ericka replied, gospel music. How could you not feel it. It’s the
foundation to our story. I guess it would be ok to say, accompanied with that unique quartet
style of praise, it’s been my refuge. Gospel music has carried us through the trauma of the
1930s, nurtured in the dramatic shifts of the 1940s and 50s, validated during the uncertainties of
the 1960s and 70s, and complicated amid the technological advances of the 1980s, 90s and
today, gospel music and those like my daddy, William J Rankin, that brace it with heartfelt
vocals has wonderfully articulated the hopes, fears, struggles, and joys of generations.
Ericka has afforded the opportunity to share in marketing and promotions with such ministries
as two time Stellar Award winner Yes Lord Radio and she served on the 2014 Executive Board
of Rhythm of Gospel as Director of PR.
The growing roster of artist and ministries being marketed by the Malone Project continues to
grow today, Ericka proudly shares the expertise and creativity of this awesome ministry by working collectively with other industry professionals. The Malone Project has successfully managed social media campaigns, website design and content as well as
the branding of ministries that impact our gospel genre. Continuously networking and creating
platforms to elevate our quartet genre has served pivotal to the team’s growth.